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Sports brand positioning: Positioning congruence and consumer perceptions toward brands | Emerald Insight
PDF) Strategic sport marketing in the society of the spectacle
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean
The internationalization of sports teams as brands
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Creating and managing sport teams' brands | HSTalks
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PDF) Desbordes, M., Richelieu, A. (2019). International Sport Marketing : Contemporary Issues and Practice. Routledge, April, 224 p.
A sport-oriented place branding strategy for cities, regions and countries | Semantic Scholar
Social Media Conversations About High Engagement Sports Team Brands - Simon Chadwick, Alex Fenton, Richard Dron, Wasim Ahmed, 2021
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PDF) 'You'll never tweet alone': Managing sports brands through social media
PDF) Desbordes, M., Richelieu, A. (2012). Global Sport Marketing: Contemporary Issues and Practice. Routledge, May, 208 p.
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Full article: A Tale of Two Networks: Contrasting Sport for Development and Peace Actor-Networks
